A practical starting point for your business social content.
1. Choose one goal
Choose visibility, traffic, inquiries or customer education. Select a measurement you can observe, such as link clicks or qualified inquiries, and record a baseline.
2. Choose your audience
Describe the people you serve, their common questions and the decision your content helps them make.
3. Build four content pillars
Use education, proof, offers and brand story. Rotate them so your calendar remains useful and avoids repetitive selling.
4. Match format to message
Use a graphic for one idea, a carousel for a short sequence and video for a demonstration. Pick channels based on your audience and production capacity.
5. Set an approval workflow
Assign one reviewer, agree a feedback window, verify claims and rights, and schedule only approved material.
6. Review monthly
Compare available data over similar periods. Identify useful topics and test one change at a time. A single popular post does not establish a reliable sales pattern.
Quick publishing checklist
Check accuracy, permission, spelling, captions, links, CTA and format before posting. You can print this page or save it as a PDF using your browser.
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